Partially Addressed Mail and Door Drops

If you don't have a database, or you're looking to increase your existing data list, these are two options to consider.

If you have any questions, or would like a quote on your next project, just get in touch and we’ll be happy to help.

Partially Addressed Mail

Partially Addressed Mail is a highly targeted and responsible way to reach new customers. Taking your existing database, specific households are identified to contact in two ways:

‘Topping up’ – targetting people in postcode areas where you already have customers.
‘Lookalikes’ – identifying similar contacts to those where your current customers live.

We'll supply you with a count for the number of addresses within your given criteria and once you're happy to proceed, purchase the list.

All data is based on households rather than named individuals. But that doesn’t mean you can’t get creative in how you address your mail piece. If you’re a horticulture company, you could use ‘Dear Gardener’ or a company selling coffee may use ‘Coffee lover’.

What are the benefits of Partially addressed mail?

It allows you to target prospects in areas you know already work for your business.
Items are delivered with addressed mail, and because it's personalised with an address, is more likely to be taken seriously and be trusted.
Postage is heavily discounted, making it very cost-effective.

Door Drops

Door drops are a flexible and cost-effective way to get leaflets, flyers and brochures into customers’ hands, either locally or nationally. Unlike direct mail or partially addressed mail, they do not have any address details or personalisation and are delivered to all households within the postcard areas you select.

Their versatility is what makes them so appealing. Whether you want to achieve a broad reach across a specific area, or nationally across multiple areas, door drops are a targeted way to find the right people at scale. They’re perfect for things like new store openings, events, or promoting services in your local area.

What are the benefits of door drop?

Cost effective as you can achieve a high reach without postage costs
You select the postcode areas you wish to target
Your door drop piece doesn’t have to be a standard A5 flyer! It could be a die cut postcard or a letter into an envelope… even a brightly coloured envelope for maximum impact.

Whether you’re looking to raise brand awareness, drive traffic to a website, launch a new product/service or promote a special offer , print marketing really can be the way to fall into the hands of your next customer.

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Frequently Asked Questions

Are there minimum or maximum quantities?

For Partially Addressed Mail, there's no minimum quantity for the number of records you can purchase, but you need to mail at least 10,000 items to receive the discounted PAM postage discount. Mailings under this quantity will be charged at the usual business rate.
There's no minimum for Door Drops, although postcode areas cannot be split if using Royal Mail to deliver.
Will my item be delivered with other advertising leaflets?

Partially Addressed Mail will be delivered by the postman with any other paid mail.

Door Drops via Royal Mail will be delivered with a number of other items at the same time, all dependent upon what is booked in that same period.
Can you manage my campaign?

Yes! Whether you'd like to do a Partially Address mailing or a door drop, we can manage it all for you. Just give us a call to chat through your requirements.
I've already got a door drop booked but I need some leaflets

That's fine. We can print and deliver your leaflets, even if we haven't made the booking. We can even do the design too. Just give us a call to discuss.