Inkjet and Laser Personalisation

Personalisation is key to direct mail, but how far you want to take it with the use of data, imagery, colour or urls is completely up to you. We have the capability to do it all in-house.

No limits when it comes to personalisation

One of the key benefits of direct mail is the opportunity to send tailored and bespoke communication to your customers. Personalised mail not only looks more professional, it can help build better engagement and result in better ROI.

But personalisation doesn’t just mean adding your customer’s name and address to the front of a letter. In fact, there's no limit to personalisation; variable text, logos, graphics, images, colour, take it as far as you want to.

Depending on the type of variable data to print, and the piece we’re printing to, we’ll use on of the following methods:

Laser personalisation

• One colour laser printing on sheets up to A3 size, to either one of both sides,  with no limit on the amount of variable data.
• Ideal for letters, forms, statements, invoices, brochure covers, mailers, postcards, in fact just about anything that needs to be personalised
• High quality
• Our laser printers run at around 7,000-8,000 sheets per minute

Digital personalisation

• If you’re looking to take personalisation to the next level, our Xerox machines can print a vast array of variable data in full colour. For examples, images, graphics, maps, logos. No two pieces need to look exactly the same.
• Great for A5 postcards or letters

Inkjet personalisation

• Our new inkjet heads offer superb quality, ideal for direct addressing catalogues or brochures, naked mailers, non window envelopes or self mailers.
• Quick and cost effective. Our inkjet lines runs at arounds 10,000 to 15,000 items per hour, with the capability of running at double that speed for certain jobs, depending on the size and format of the piece, and the level of data to be printed.
• We can print up to 9 address lines, plus a PPI and return address, and even a strap line. This means, for some jobs, we won’t need to overprint your envelopes first, saving you money and ensuring we can turn jobs around even quicker.

We'll advise on the most suitable way to personalise your mailing.